Q. I'm in retail. What solutions do you offer for my business?
Ans: Retail is going through the biggest change in decades. Your physical stores need to work harder than ever to get people to come in, keep them interested, and make sales, since online competition is only a click away. We’ve helped hundreds of stores, from small boutiques to big chains, use digital displays to make experiences that can’t be found online.
Our retail solutions cover the whole customer journey. They include eye-catching window displays that draw in customers, interactive product explorers that keep customers interested, digital shelf-edge displays that show off sales, and checkout displays that encourage impulse buys and sign-ups for loyalty programs.
We have a deep understanding of how shoppers act and how stores work, which sets our retail solutions apart. Our systems work with your POS, inventory management, and
CRM systems to give you dynamic, useful content that gets results you can see. And it’s easy to make changes with our content management system, whether you’re changing prices in hundreds of stores or showing off local deals in certain places.
Here’s a quick example for you: We helped a clothing store that was having trouble with fewer customers and lower conversion rates. They saw a 22% increase in foot traffic and a 17% increase in conversion rate in just three months after putting motion sensors in their window displays that activated fun content when people walked by and interactive style guides inside the store.
Q: How can I increase foot traffic to my store?
Ans: With so many online options, it’s difficult to get customers in the door these days, which is probably why this is the most common question I get from retailers.
Having the proper content strategy that encourages people to visit is more important for increasing foot traffic than simply having a digital display.
Three strategies have proven to be especially effective:
First, dynamic window displays that adapt to the time of day and the weather.
After installing displays that automatically changed to promote rain gear when it started to rain or sun protection on hot days, a sporting goods retailer with whom we collaborated saw a 34% increase in foot traffic.
Second, special in-store offers that are only available in-store. A beauty retailer increased weekend traffic by 28% by using their window displays to advertise in-store-only mini-makeovers and product demos.
Third, using real-time inventory displays to instill FOMO (fear of missing out). In order to create a sense of urgency and encourage collectors to visit in person rather than risk missing out online, a sneaker store installed window displays that displayed limited-edition releases with real-time inventory counts.
Knowing your target market and what would entice them to visit your physical location is crucial. Together, we will create a content strategy that will entice visitors to your website.
Q: How can I improve customer engagement with products?
Ans: The magic in retail occurs when you can get customers to actually interact with products—to pick them up, try them out, and ask questions about them. Strategic use of digital displays can significantly increase this engagement.
For complicated or technical products, interactive product explorers are revolutionary.
We collaborated with an electronics retailer that was having trouble with clients who were put off by their smart home appliances. Customers can now explore various smart home scenarios and see exactly how products would function in their homes thanks to the touchscreen displays we installed.
Sales of smart home products increased 43% in the first quarter, and product knowledge skyrocketed.
Virtual try-on and style guides for clothing and fashion foster interaction without the need for actual changing areas.
A department store installed “magic mirror” displays so that patrons could view suggested outfit combinations and see how clothes would fit them.
The average transaction value was 31% higher and customers who used these displays stayed in the store for 24% longer.
Displays that tell a story about products evoke strong feelings in viewers, which increases their propensity to buy.
A high-end cookware company displayed chef endorsements and cooking demos next to their products. Conversion rose by 28% and product interaction by 37% as a result of these displays.
The secret to success is identifying the precise obstacles that prevent people from using your products, such as their complexity, difficulty visualizing them, or lack of emotional connection, and creating digital experiences that specifically address those obstacles.
Q: How can I enhance the checkout experience?
A: Your final chance to increase the sale and leave a good impression is during the checkout process. Regretfully, it’s frequently the most overlooked aspect of digital engagement.
The waiting experience can be changed from one of annoyance to involvement with queue management displays.
Wait times at a prescription counter at a chain of pharmacies were the subject of complaints. Although actual wait times stayed the same, complaints dropped by 35% when displays that displayed wait status along with product information and health advice were put in place.
Impulsive upsells and additions are fueled by point-of-purchase displays. A chain of convenience stores put in place tiny displays at the register that highlighted high-margin accessories according to the products being bought. They observed a 7% rise in average transaction value and a 22% increase in impulsive purchases.
Sign-up rates can be considerably increased with loyalty program enrollment displays. Low participation in their rewards program was causing problems for a specialty retailer.
Enrollment rates rose by 64% as a result of the addition of checkout displays that highlighted the instant advantages of joining while consumers were making payments.
Action-oriented and highly targeted checkout displays work best. They ought to speak to particular client wants or needs at that precise moment, with unambiguous calls to action that are simple to execute right away.